Privacy Policy
Last updated April 1, 2026
Summary
This privacy policy explains what personal data we collect, how we use it, and what rights you have.
Who we are
DogTracks AB
Orkestergatan 14
252 71 Råå, Sweden
We are responsible for how your personal data is processed.
Contact: support@dogtracks.se
Scope
This policy applies when you:
- Create a DogTracks account
- Use the DogTracks app
- Visit our website
- Contact us or interact with us
Personal data we collect
We collect the following types of data:
Account and contact data
- Name
- Email address
- Country
- Language
- Account details
Device and technical data
- IP address
- Device identifiers, such as IDFA and GAID
- App usage data
Tracking and location data
- GPS position
- Tracks you record
- Training data, such as distance, time, notes, and markers
Communication data
- Emails and messages you send to us
Purchase data
- Subscription status
- Purchases via Apple App Store or Google Play
Legal basis for processing
We process your data based on the following legal bases:
Contract
To provide the app and your account, for example saving tracks and managing your subscription.
Legitimate interest
To improve the product and understand how it is used, for example analytics, support, security, and feature improvements.
Consent
For GPS tracking and marketing emails. You can withdraw your consent at any time.
How we use your data
We use your data to:
- Provide and operate the app
- Save and display your tracks
- Improve features and performance
- Provide support
- Send updates and marketing if you opted in
- Prevent fraud and abuse
We may analyze usage patterns to improve the service, but we do not make automated decisions that significantly affect you.
How we share your data
We only share data when necessary.
Service providers
We use trusted providers for analytics, email, infrastructure, storage, and similar services. This may include services such as Firebase, Google Analytics, and Brevo.
App stores
Apple and Google handle payments and subscriptions made through their platforms.
Legal requirements
We may share data if required by law or if needed to protect our rights.
We never sell your personal data.
Cookies and analytics
We use cookies and similar technologies to understand how the app and website are used, improve performance, and analyze traffic.
We only use cookies where required after your consent.
Data retention
We keep your data only as long as needed:
- Account data: while your account is active
- Tracking data: as long as needed to provide and improve the service
- Inactive accounts: deleted after 2 years of inactivity
- Some data may be kept longer if required by law
You can request deletion at any time.
Your rights
You have the right to:
- Access your data
- Correct your data
- Delete your data
- Restrict processing
- Object to processing
- Receive your data in a portable format
Contact: support@dogtracks.se
You can also file a complaint with a data protection authority.
Children
Our services are not intended for children under 13.
International transfers
Your data may be processed outside the EU. When this happens, we use appropriate safeguards such as EU Standard Contractual Clauses.
Security
We take appropriate technical and organizational measures to protect your data.
Third party links
Our services may contain links to other websites. We are not responsible for their privacy practices.
Changes to this policy
We may update this policy from time to time. If changes are important, we will inform you.
Contact
DogTracks AB
support@dogtracks.se